The ask
Menswear wanted to sell fashion online back when that was still a novel idea. An online store built before the playbooks existed.
What I did
- Built the online fashion store end-to-end
- Solved from first principles the things you’d npm-install today: catalogs, carts, payments, product photography at web-friendly sizes
How it went
It sold suits. Early e-commerce taught a durable lesson: the technology changes every few years, but inventory, trust and checkout friction are forever.